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Attribution

A collection of 2 posts

Identity Resolution in a privacy-first, cookie-less future: How to prepare tracking for analytics
Marketing

Identity Resolution in a privacy-first, cookie-less future: How to prepare tracking for analytics

Learn how we’ve been able to get 95% identity attribution to devices and modern browsers in a world of cookie consent banners and privacy-first updates.

  • Matt Star
Matt Star Jun 16, 2021 • 7 min read
How to choose an attribution model, advice from a data scientist
Data Science

How to choose an attribution model, advice from a data scientist

The data-driven way to choose an attribution model

  • Brittany Davis
Brittany Davis Dec 21, 2020 • 5 min read
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