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A collection of 3 posts

Identity Resolution in a privacy-first, cookie-less future: How to prepare tracking for analytics
Marketing

Identity Resolution in a privacy-first, cookie-less future: How to prepare tracking for analytics

Learn how we’ve been able to get 95% identity attribution to devices and modern browsers in a world of cookie consent banners and privacy-first updates.

  • Matt Star
Matt Star Jun 16, 2021 • 7 min read
The best way to calculate Customer Lifetime Value for Ecommerce
Data Analysis

The best way to calculate Customer Lifetime Value for Ecommerce

Understanding what Customer Lifetime Value is, why it's a useful metric, and how to compute it.

  • Brittany Davis
  • Cedric Dussud
Brittany Davis, Cedric Dussud Feb 2, 2021 • 8 min read
How to choose an attribution model, advice from a data scientist
Data Science

How to choose an attribution model, advice from a data scientist

The data-driven way to choose an attribution model

  • Brittany Davis
Brittany Davis Dec 21, 2020 • 5 min read
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